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Land O'Lakes - Gophers Sponsorship 2018-19 Partnership Recap

Ag and Food Day - Social

Ag and Food Day - Radio

Ag and Food Day - Signage

Ag and Food Day - Tickets

Game Sponsorship

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Celebrate Ag and Food Day Social & Digital

Celebrate Ag & Food Day 2018 received digital and social media exposure to promote awareness.

 

Social Media Exposure Included:

  • One (1) Facebook campaign with a call to action for a chance to win a pair of tickets
  • One (1) Twitter campaign with a call to action for a chance to win a pair of tickets

 

Digital Exposure Included:

  • A microsite on GopherSports.com that featured information on the fifth annual Celebrate Ag & Food Day
    • The microsite highlighted all presenting and participating partners along with their logos
  • Banner ads on websites for both Brownfield and Minnesota News Network, which linked back to the GopherSports.com microsite, the week of Celebrate Ag & Food Day
  • Ad inclusion in the Gopher Daily, which is distributed to 85,000+ fans, in the weeks leading up to Celebrate Ag & Food Day

Celebrate Ag and Food Day Radio

Land O'Lakes received local exposure in the Twin Cities, statewide, and even made its way into the Dakotas, Wisconsin and Iowa - all through the Gopher Radio Network, Minnesota News Network and Brownfield Agriculture News.

 

Below is a breakdown of spots that ran on Minnesota News Network and Brownfield Agriculture News in the weeks leading up to the game:

  • Week of 8/20/18 - Ten :30-second spots 
  • Week of 8/27/18 - Ten :30-second spots
  • Week of 9/03/18 - Ten :30-second spots

 

 Game Day Radio Exposure Included:

  • One (1) :60 second network radio spot, season long, thanking ALL of the participating Celebrate Ag & Food Day partners - 12 games and 50+ network affiliates gives a total of 600 statewide mentions!
  • One (1) :30 second network spot during game time
  • One (1) :10 second live read on the Gopher Radio Network
  • Two (2) in-game billboards recognizing Celebrate Ag & Food Day

Celebrate Ag and Food Day Stadium Signage

With over 40,000 Gopher fans in attendance at TCF Bank Stadium, signage offered great awareness of Celebrate Ag & Food Day 2018 and visibility to its partners!

 

Game Day In-Venue Exposure Included:

  • Recognition on the videoboard as a presenting partner of Celebrate Ag & Food Day
  • Minimum of one (1) Fun Fact to be featured on the videoboard in-game
  • Recognition with all Celebrate Ag & Food Day partners on digital fascia LED for fifteen minutes (15:00) of game clock
  • One (1) 10' x 20' main scoreboard digital LED panel with ten minutes (10:00) of game clock

Celebrate Ag and Food Day Tickets

Partners received the added benefit of attending an exclusive, Celebrate Ag & Food Day 2018, pre-game reception in the Williams Arena Club Room. This event provided the perfect opportunity for partners to meet and mingle with other organizations and University of Minnesota administration.

 

Game Day Tickets & Hospitality Included:

  • Six (6) tickets to the pre-game hospitality event at the Williams Arena Club Room
  • Four (4) game tickets in a TCF Bank Stadium suite
  • Four (4) game tickets in general seating

 

Football Game Sponsorship

Land O'Lakes sponsored the November 10 game vs Purdue.  This game was the Gophers annual Military Appreciation Day as well and the following assets were delivered in support of this game:

  • Pregame Radio Interview with CEO Beth Ford (below)
  • In game signage recognition
  • Land O'Lakes video played at the stadium
  • Logo representation online, in print, and on digital signage leading up to the game

Beth Ford Interview

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Signage

Promotions

Digital

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Student Engagement Signage

For the 2016-17 season, Land O'Lakes enacted a change in their sponsorship in an effort to gain the attention of more students as potential employees.  Student section branding as a result:

  • TCF Bank Stadium - Gopher Football - permanent railing and student section stairs
  • Maturi Pavilion - Gopher Volleyball (added value backlit above the Gopher Block banner)
  • 3M Arena at Mariucci - Gopher Men's Hockey
  • Williams Arena - Gopher Men's Basketball

Student Engagement Promotions

The Land O'Lakes Student Fan Cam was at every home game for the following sports in alignment with the sponsored student sections and Land O'Lakes branding:

  • Gopher Football
  • Gopher Volleyball
  • Gopher Men's Hockey
  • Gopher Men's Basketball

Student Engagement Digital

Land O'Lakes conducted a weekly contest on the Gopher Student Weekly - an email that is sent out to 40,000 University of Minnesota students.  The contest consisted of students answering Land O'Lakes provided trivia questions and entering their name in a drawing to compete for a $500 University of Minnesota Bookstore gift card. Three random winners were selected to compete on court at the Penn State game on January 19, 2019.

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Main Scoreboard

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land o'lakes
scoreboard signage

Land O'Lakes received season long exposure, both digitally and permanent on the main scoreboard of the following Gopher Athletics venues:

  • TCF Bank Stadium - Gopher Football
  • Williams Arena - Gopher Men's and Women's Basketball
  • Elizabeth Lyle Robbie Stadium - Gopher Soccer
  • Jane Sage Cowles Stadium - Gopher Softball
  • 3M Arena at Mariucci - Gopher Men's Hockey
  • Ridder Arena - Gopher Women's Hockey

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Impression Ads

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GopherSports.com Impression Ads

Gophersports.com is the go-to website for everything Gopher Athletics related.  From schedules, game day information, and ticket sales, gophersports.com averages over 3 million impressions and over 500,000 unique visitors monthly! Gophersports.com offers impression ads on both OAS and mobile sites as well as permanent placement throughout the sites.

 

Land O'Lakes received 1,000,000 impressions on GopherSports.com.

 

 

 

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Football Radio

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Football Radio

The second year of the PJ Fleck Era was an exciting one, filled with surprises, and a strong finish for the youngest team in college football. 

 

Land O'Lakes was contracted to receive:

  • One (1) :30-second spot season long on the statewide Gopher Radio Network - Twelve (12) total spots.
  • One (1) In Game Feature - First Half Summary and Highlights

 

Gopher Sports Properties included statewide Land O'Lakes Enterprise spots to highlight the deep connection between the University of Minnesota and Land O'Lakes.  The below spots were provided as added value, no charge

  • One (1) :30-second spot during the Gopher Football season
  • Thirty three (33) :30-second spots during the Gopher Men's Hockey season
  • Eight (8) :30-second spots during the Gopher Men's Basketball season
  • Two (2) :30-second spots during the Gopher Women's Basketball season

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Premium Seating
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Land o'lakes
suites and barnlofts

As a part of the sponsorship contract, Land O'Lakes received the following premium seating opportunities:

  • Gopher Football - one season long suite at TCF Bank Stadium, seven (7) games
  • Gopher Men's Basketball - two (2) games in a Williams Arena Barnloft
  • Gopher Women's Basketball - one (1) game in a Williams Arena Barnloft