Explore MinnesotA
2017-18 Partnership Recap
2017-18 Partnership Recap
Presenting partnerNational signing day
Explore Minnesota was the Presenting Partner of Gopher Football National Signing Day 2018.
This included:
- Co-branded creative and presenting partner designation on all Gopher Athletic marketing materials.
- Signing Day Central on GopherSports.com - menu page, player profiles, highlights, etc.
- Facebook/ Twitter Posts
- Facebook Live Show with Justin Gaard
- Email Blasts
- YouTube videos
- National Signing Day Banquet
Facebook Engagement Campaigns
Explore Minnesota will receive:
- Two (2) Social Media Engagement Campaigns
- Campaign #1: April 23 - 29, 2018
- Highlighting Pipestone, MN
- Campaign #2: May 14 - 20, 2018
- TBD
- Campaign #1: April 23 - 29, 2018
- Each campaign is guaranteed to receive a minimum of 250,000 impressions.
Gophersports.com
Explore Minnesota received:
- 500,000 guaranteed digital web impression ads on www.GopherSports.com
- Four (4) separate campaigns were executed throughout the course of the athletic year.
Gopher Radio Network
Explore Minnesota received:
- One (1) :30-second local spot during each Gopher Football game, season long
- Twelve (12) games
- One (1) :30-second local spot during each Gopher Men's Basketball game, season long
- Twenty-nine (29) games
- One (1) :30-second local spot during each Gopher Women's Basketball game, season long
- Twenty-nine (29) games
- One (1) :30-second local spot during each Gopher Men's Hockey game, season long
- Thirty-six (36) games
ADDED VALUE EXPOSURE
| GOPHER RADIO NETWORK | |||
| Broadcast | Run Dates | Total Spots | Value |
| Football | 8/31-11/25 | 17 | $14,875.00 |
| Hockey | 10/1-3/4 | 48 | $10,800.00 |
| Men's Basketball | 11/10-3/4 | 9 | $3,825.00 |
| Women's Basketball | 11/11-3/8 | 93 | $3,906.00 |
| $33,406 | |||
| TCF BANK STADIUM MAIN SCOREBOARD | |||
| August 31, 2017 | $5,400.00 | ||
| April 11, 2018 | $2,250.00 | ||
| Total | $7,650.00 | ||
| DIGITAL | |||
| Inclusion in five (5) Gopher Athletics email blasts | $19,000 | ||
| Permanent Drop-Down Menu Sponsor on GopherSports.com | $18,000 | ||
| Total | $37,000 | ||
| TOTAL VALUE | $78,056 |
Summary & Investment
In Venue signage
- Digital exposure year round on the External Marquee at TCF Bank Stadium
- Digital exposure on the Fascia LED ribbon board at Williams Arena
BROADCAST
- One :30-second local spot season long for each of the following sports:
- Gopher Football
- Gopher Men's Basketball
- Gopher Women's Basketball
- Gopher Men's Hockey
digital
- Presenting Sponsor of Gopher Football National Signing Day 2018
- Two (2) social engagement campaigns
- 500,000 impression ads on GopherSports.com
total investment
$85,000 NET
TOTAL ADDED VALUE EXPOSURE
$78,056
Contact Us Collin Brezny
thank you for your Continued partnership with gopher athletics!
Collin Brezny
Gopher Sports Properties
O:612-625-3534 cbrezny@gophersportsproperties.com